I came across an interesting question in Quora: "Next things in mobile marketing," which warranted my response. I mentioned that the obvious issue with mobile marketing seems to be consumer resistance -- our need to weed out noise and privacy concerns.
As marketers, we have a multitude of available mobile channels to reach out to our current and potential customers: email, social media, ads, SMS, geo-fencing ads, push notifications. Many require opt-in, and thus we are facing a double challenge: how do we get the users to opt-in (considering they might already be turned off by a previous intrusive experience with this channel), and once they've opted in - how can we keep them opted in and engaged.
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Thinking about the best way to engage customers on their smartphones and mobile devices? Before you start calling for a new app development project, consider that only 16% of downloaded apps are used more than twice. That's not a compelling marketing ROI.
True, apps that offer rich utility make perfect sense for brands that already have a high degree of customer loyalty. However, most of the interaction customers are searching for on their devices would be delivered much more efficiently by a dynamic mobile website. Starting with searching for, then calling or visiting your business.
Is Mobile Web the new killer mobile app? Read and share this new infographic about it and decide for yourself.
Mobile Website vs. Mobile App Infographic created by SignalMind
We don't often talk about mobile directories. People sometimes confuse this function with an extension of your standard old-time directory services, such as taking your old paper yellow pages to an online form or making them an app on your phone. While mobile directories is a unique module of our own platform (see SignalMind Mobile Directories), it doesn't seem to be the most glamorous one in the group.
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Just posted a new SignalMind Overview video for 2014 - it's the quickest way possible to introduce the four main modules of the SignalMind platform for mobile engagement: Mobile CMS, Coupon Management, Mobile Directory and Customer Loyalty Programs.
Watch the new under-2-minute SignalMind Overview (2014) video here on YouTube:
Alternately, there is a Vimeo.com SignalMind demo version posted here.
If you like this stuff, embed or share it in your own feed! Your comments appreciated.
We recently attended Dallas Digital Summit 2013 in the boxy but cool Irving Convention Center. Despite terribly icy roads, a good mix of agency, corporate marketing people, startup specialists and freelancers were on hand for this first-timer in our home town. Follow our Twitter feed @signalmind and the event tag #DDSum13 for updates posted Dec. 10-11 during the show.
We were looking for discussions on how mobility will affect digital marketing strategies for the next couple years. Indeed, mobile delivery was touched on in many of the talks, albeit a distant third to social and search marketing. Particularly interesting was Wednesday morning's "Next-Gen Mobile Apps" in which the next generation of "apps" was clearly demonstrated to be anything but apps -- the next generation of apps is simply the mobile web.
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When we looked into developing the SignalMind Loyalty Program module, the first gut reaction was to go with the common approach of digitizing the offline version of punchcard-based, "buy 10 get one free"-type solution. However, after looking deeper into it and interviewing a few business owners as well as resellers, we've decided to take a different route. And here is why.
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When you run your own business, it is go-go-go-go-go, and achieving work life balance might seem as fantastical as a unicorn. If you are constantly answering emails, crunching numbers or finding your mind occupied with work, you are not living, you’re working all the time.
The trouble with a poor balance is that you, your loved ones and even your business suffer on all levels when you do not get time to just “be.” Popular thought leader on leadership and entrepreneurship Dr. Parker J. Palmer often says, “We are human beings, not human doings.”
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Less than 40% of small businesses offer a customer loyalty program, and the ones who do mostly use the old paper-based punch card solution. In the meanwhile, the latest research shows that customers not only want the loyalty programs, but they also want to receive communication from the loyalty programs, and also would choose to shop at a store that offers a loyalty program over a store that does not.
See our loyalty program infographic.
piJnz Group today relaunches its mobile marketing product suite under the company name "SignalMind." With a new service-based HTML5 interface, a Loyalty Programs module for improving customer retention, and many other updates, the SignalMind product suite provides agencies and partners with a rapid way to deliver and optimize mobile marketing campaigns for their clients.
Read the official press release here.
Today we have a few big announcements to make.
First, we've just released our customer loyalty program module.
Why?
Currently less than 40% of small businesses offer a loyalty program for their customers, and the ones who do mostly use the old paper-based punch card solution. In the meanwhile, the latest research shows that:
- 47% of consumers wish more stores offered mobile-based loyalty programs
- 94% of members prefer to receive communication from the loyalty programs they participate in, and 57% say they always read that communication
- 47% of consumers would choose to shop at a store that offers a loyalty program over a store that does not.
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