SignalMind Blog

Responsive and mobile content builder. API-enabled.

General Data Protection Regulation (GDPR) Compliance and New Features

Companies big and small have been rushing to embrace the new GDPR regulations that came into effect last Friday.  

What is GDPR and how it applies to your business?

GDPR stands for “General Data Protection Regulations” and is set of regulations on data protections for individuals residing in the European Union. As many aspects of our lives increasingly rely on our personal data collected and stored online, the EU has taken additional measures to protect individuals’ private data. 


How to prevent endless design revisions

As a freelancer, most likely you've had the experience of working with a client who won't stop asking for changes. While some revisions are inevitable, too many revisions can be costly to you as they use up your time, delay the project completion (and the final payment), and can be detrimental to the quality of the final product.

Let's face it - situations where the client approves your first design take as is are rare. With most projects a client will request changes. In many cases change requests are productive and valid. The client trusts your abilities and best intentions. However, the client might have come up with other ideas since the initial discussion, or had not communicated certain requirements well enough. Or, since design is subjective, the client's preferences are simply different from yours. These types of revisions should be anticipated. 

The trouble starts when revisions happen for the wrong reasons: either the client lost faith in you, or you are stuck with a micromanaging unreasonable client. 

1. It is all about trust

Trust is a critical factor in sales, and it is equally as important for the success of the project. When trust fades away, working together becomes difficult.


Mobile Marketing for Restaurants

RestaurantMobile marketing is a powerful promotional tool in any industry. In the restaurant business, the potential rewards from a fully implemented mobile marketing strategy are particularly alluring.

About 95% of smartphone users search for restaurants on their mobile devices. A staggering 90% of those users become same-day conversions. In fact, 64% of them make a purchase at the restaurant within an hour of their mobile search (according to Mobile Mixed). The challenge that many restaurant owners face today is finding mobile marketing ideas that will allow them to reach this target audience and get an edge over their competition.

The Loyal Customer: Building Customer Loyalty & Brand Advocates

Building customer loyaltyAs any business owner will tell you, regardless of company size, budget, or consumer base, the battle isn't won once you've landed the customer, but once you've gained their loyalty. Getting the sale will allow you to improve your bottom line today, but it's only through brand loyalty that you can create a business that thrives in the long term.

But that is wherein the problem lies for most brands: how do you build that crucial customer loyalty, and how do you turn your consumers into brand advocates?

In this guide, we'll share some invaluable tips and strategies that can give you the opportunity to build brand loyalty, and turn your customers into supporters who will spread the word about your business' products or services.


What is Near-Field Communication (NFC)? How Does it Work?

NFCNear-Field Communication (or NFC) has been around, in some form, for decades. However, thanks to the growing popularity of smart phones and mobile devices, NFC is now being widely used to make it even easier for tech-savvy individuals to share, shop, and stay up to date anytime, anywhere. In this guide, we'll take an in-depth look at the basics of NFC technology, how it works, and what the future holds for Near-Field Communication.

Mobile POS: Restaurant & Retail Point of Sale Systems

Image credit: Until recently, point of sale systems were typically aimed at big business. They involved bulky (and often costly) equipment that usually didn't allow small retailers and restaurants to reap the many rewards of POS technologies. However, thanks to the growing popularity of mobile point of sale systems, businesses of any size can increase profits and boost their overall customer service thanks to mobile POS. In this guide, we'll discuss the basics and benefits of mPOS, as well as share a few tips that may help you to decide if it's right for your retail or restaurant business.

Valentine's Day Marketing: Ideas, Slogans, Sales

Valentine Day Marketing Ideas Valentine's Day is a time when sweethearts can show their love and appreciation by giving the perfect gift. That means that this beloved holiday also happens to be a golden opportunity for businesses to make a significant profit. The question is: how do you get customers in the door (or to your ecommerce site) so that you can make the most of Valentine sales? In this guide, we'll share some of the top Valentine's Day marketing ideas, including Valentine's Day marketing slogans that can tug at your customer base's heartstrings and boost your bottom line.

Our agency has web developers. So why use a solution for mobile web development?

Today's digital agency does not play by the same rules as yesterday's ad agency, especially when it comes to technical skills. While clients demand multi-channel marketing strategies, interactive media has moved into a lead position over conventional media for many brands.

Industry-Chicago-JasonEnglishWithout a web component, even the best branding will fail to engage customers who increasingly expect to make buying decisions using the Internet. It's no surprise that digital agencies are still on the rise, and even established agencies are heavily invested in hiring technical talent to staff up their interactive divisions.

So if I've got an interactive division of an agency, why would I use a solution like SignalMind, rather than just building out the mobile web presence for our customers as an adjunct to their existing website project?

Advantages of Mobile Web versus Mobile Apps (Infographic)

Thinking about the best way to engage customers on their smartphones and mobile devices? Before you start calling for a new app development project, consider that only 16% of downloaded apps are used more than twice. That's not a compelling marketing ROI.

True, apps that offer rich utility make perfect sense for brands that already have a high degree of customer loyalty. However, most of the interaction customers are searching for on their devices would be delivered much more efficiently by a dynamic mobile website. Starting with searching for, then calling or visiting your business.

Is Mobile Web the new killer mobile app? Read and share this new infographic about it and decide for yourself.
Mobile Website versus Mobile App Infographic

Mobile Website vs. Mobile App Infographic created by SignalMind