Today we have a few big announcements to make.
First, we've just released our customer loyalty program module.
Why?
Currently less than 40% of small businesses offer a loyalty program for their customers, and the ones who do mostly use the old paper-based punch card solution. In the meanwhile, the latest research shows that:
- 47% of consumers wish more stores offered mobile-based loyalty programs
- 94% of members prefer to receive communication from the loyalty programs they participate in, and 57% say they always read that communication
- 47% of consumers would choose to shop at a store that offers a loyalty program over a store that does not.
So the timing is right for us to publish our own loyalty program module that integrates seamlessly with the rest of our platform, and that is also based on lots of feedback we've been collecting. Read about our loyalty program, or watch the video.
Second, we've rebranded as SignalMind.
Why?
"piJnz" looked like a cool name to us at first, yet most other people had no idea on how to pronounce or spell it. (Not good!) We've been called "peaches" and "pinjes", and it was time to put a stop to that. We've picked a new name - SignalMind. Our website has changed to SignalMind.com, yet we are still in process of updating all our social accounts (YouTube, Twitter, etc, etc), and you'll see both names floating around for a while, and we apologize for any confusion.