Now, more than ever, consumers are relying on their smart phones, mobile search and location-based services to guide their in-store purchases.
In collaboration with Digital Aptitude, we bring you an infographic on location-based marketing trends and tips.
See the full infographic here: http://www.pijnz.com/infographics/location-based-marketing.
Here is something fun for you all : )
Let's step away from talking about how mobile is influencing the way business is done, and mention the changes to our personal life - specifically, how mobile is changing the way we capture life moments.
Did you know that today we snap as many photographs every two minutes as humanity as a whole did in the 1800s?
Or, for instance, these things would seldom be photographed before smart phones became mainstream:
In your Facebook news feed you've probably seen posts marked as "sponsored " or with a tag "suggested post". These posts are the recent kind of Facebook ads that became available in the news feed last year.
Whereas a typical post by a Facebook business page is visible only to people who liked that page, these "in-feed" ads are displayed to both the people who liked the page, and to their friends.
Image credit: entrepreneur.com
What's so cool about the in-feed ads is that, unlike traditional ads, they visually appear less like an ad and more like an organically shared piece of content. Since many of us have learned to tune out ads, these in-feed ads are more likely to grab our attention and may be a great way for a businesses to increase awareness and engagement.
What's so uncool about in-feed ads is that, if done incorrectly (aka - irrelevant to the user) they are perceived as spam. Aside from the fact that spam creates a negative impression of your brand, irrelevant ads can also harm your campaign rankings. Since, unlike TV viewers, Facebook users are able to get proactive, irrelevant in-feed ads will get reported as spam (which drives the ad's news feed impressions down to the bottom).
We posted a new infographic on creating a great mobile web experience.
There are over 1.1 billion global smart phone users, with 8.6 Android devices and 4.6 iOS devices sold every second.
Having a mobile site is no longer an option, it is a must for any consumer-facing business.
Check out our new infographic on how to make the best mobile web experience for your customers.
In a few previous posts on mobile SEO I talked about on-page optimization tactics (keywords/content optimization, dealing with duplicate content issues, etc). Today I'd like to make an attempt in addressing a question we've been asked a lot lately: "How to get this mobile site to show up on Google?"
In a nutshell:
1) Currently the best way to get your mobile site to show up on Google is to focus your efforts on desktop site SEO (with a mobile redirect in place).
2) Simply adding meta tags or optimizing keywords is not enough (unless the competition is very low).
Here is a recording of today's webinar on how to use our Mobile Campaigns module, create your custom CSS classes in piJnz, and also - our first external module - Facebook Like Locker:
You've probably heard the terms "mobile landing page", "mobile website" and "mobile microsite" a thousands times by now. What's the difference between these three, and in what situations should each be used?More...
A "mobile website" is typically used to display general information about a business, and is targeted at a general mobile visitor who may be looking for anything related to the business.
43 Americans convert to a smart phone every minute.
See our new infographic on how mobile technology is changing the way we do things.
This morning we've added the ability to add your own custom CSS classes to any elements on your mobile page. If you understand CSS and HTML and would like to add a certain style to a mobile page element directly via CSS - you can now do so.
Here is how this works:
DALLAS, TX--(Marketwire - Nov 15, 2012) - piJnz Group, the mobile customer engagement company, today announces the release of SignalMind -- a mobile web analytics and landing page management platform designed to offer marketing professionals comprehensive visibility across their mobile web marketing campaigns.
(Read the full press release here.)