I came across an interesting question in Quora: "Next things in mobile marketing," which warranted my response. I mentioned that the obvious issue with mobile marketing seems to be consumer resistance -- our need to weed out noise and privacy concerns.
As marketers, we have a multitude of available mobile channels to reach out to our current and potential customers: email, social media, ads, SMS, geo-fencing ads, push notifications. Many require opt-in, and thus we are facing a double challenge: how do we get the users to opt-in (considering they might already be turned off by a previous intrusive experience with this channel), and once they've opted in - how can we keep them opted in and engaged.
More...
Thinking about the best way to engage customers on their smartphones and mobile devices? Before you start calling for a new app development project, consider that only 16% of downloaded apps are used more than twice. That's not a compelling marketing ROI.
True, apps that offer rich utility make perfect sense for brands that already have a high degree of customer loyalty. However, most of the interaction customers are searching for on their devices would be delivered much more efficiently by a dynamic mobile website. Starting with searching for, then calling or visiting your business.
Is Mobile Web the new killer mobile app? Read and share this new infographic about it and decide for yourself.
Mobile Website vs. Mobile App Infographic created by SignalMind
We don't often talk about mobile directories. People sometimes confuse this function with an extension of your standard old-time directory services, such as taking your old paper yellow pages to an online form or making them an app on your phone. While mobile directories is a unique module of our own platform (see SignalMind Mobile Directories), it doesn't seem to be the most glamorous one in the group.
More...
Just posted a new SignalMind Overview video for 2014 - it's the quickest way possible to introduce the four main modules of the SignalMind platform for mobile engagement: Mobile CMS, Coupon Management, Mobile Directory and Customer Loyalty Programs.
Watch the new under-2-minute SignalMind Overview (2014) video here on YouTube:
Alternately, there is a Vimeo.com SignalMind demo version posted here.
If you like this stuff, embed or share it in your own feed! Your comments appreciated.