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When we looked into developing the SignalMind Loyalty Program module, the first gut reaction was to go with the common approach of digitizing the offline version of punchcard-based, “buy 10 get one free”-type solution. However, after looking deeper into it and interviewing a few business owners as well as resellers, we’ve decided to take a different route. And here is why.
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When you run your own business, it is go-go-go-go-go, and achieving work life balance might seem as fantastical as a unicorn. If you are constantly answering emails, crunching numbers or finding your mind occupied with work, you are not living, you’re working all the time.
The trouble with a poor balance is that you, your loved ones and even your business suffer on all levels when you do not get time to just “be.” Popular thought leader on leadership and entrepreneurship Dr. Parker J. Palmer often says, “We are human beings, not human doings.”
Less than 40% of small businesses offer a customer loyalty program, and the ones who do mostly use the old paper-based punch card solution. In the meanwhile, the latest research shows that customers not only want the loyalty programs, but they also want to receive communication from the loyalty programs, and also would choose to shop at a store that offers a loyalty program over a store that does not.
See our loyalty program infographic.
piJnz Group today relaunches its mobile marketing product suite under the company name “SignalMind.” With a new service-based HTML5 interface, a Loyalty Programs module for improving customer retention, and many other updates, the SignalMind product suite provides agencies and partners with a rapid way to deliver and optimize mobile marketing campaigns for their clients.
Read the official press release here.
Today we have a few big announcements to make.
First, we’ve just released our customer loyalty program module.
Currently less than 40% of small businesses offer a loyalty program for their customers, and the ones who do mostly use the old paper-based punch card solution. In the meanwhile, the latest research shows that:
- 47% of consumers wish more stores offered mobile-based loyalty programs
- 94% of members prefer to receive communication from the loyalty programs they participate in, and 57% say they always read that communication
- 47% of consumers would choose to shop at a store that offers a loyalty program over a store that does not.
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Now that nearly everybody has a smart phone, it’s more urgent than ever to be conscientious about integrating online and offline marketing. Cyberspace and the real world converge in the hands of your customers, so if you want to succeed and build your brand, you need to understand how to target your customers and create a cohesive message that spans the virtual world and the real world.
Two approaches in particular benefit from integrating online and offline marketing: relationship marketing and event marketing. Standard promotions also benefit from using them together to build your brand.
We’ve finally finished upgrading our platform (control panel and mobile site builder) from Silverlight to HTML5, and the new version of the mobile site editor is live. For the next month or so you’ll see a “Back to Silverlight version” button in the top menu (just in case you’d like to use the old version of the page editor).
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In a battle of accounting software, the stakes are high. Small business owners are more particular than ever, and have grown tired of dealing with bugs and complexities. Business owners may find themselves wondering about QuickBooks vs FreshBooks.
Until the last few years, there has been one dominating force in the accounting software world: Intuit.
However, like any business, the competition is bound to catch up. No giant is unchallenged in a world where competition reigns supreme; hence, we have FreshBooks vs QuickBooks.
Faulty redirects (image credit: Google Webmaster Central Blog)
Earlier this summer Google has announced a few changes in ranking of smartphone search results, possibly penalizing sites that are not following the new recommendations. One of the most common ones is “Faulty Redirects”. A “faulty redirect” is when a user is redirected to an irrelevant page on the mobile site. For instance, when a smartphone user arrives at a specific secondary desktop page – “about us” page or “products” page – as a result of Google search or direct entry, and is redirected to the home page of the mobile site.
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Your business can reap the benefits of social media in the workplace, which include ease of communication, collaboration, and customer engagement. One way to decide whether there is a place for social media in the workplace is to understand the differences between the major networks, then consider how social media and employees might benefit your business. After you understand what might work, you can develop an effective social media employee policy.
With clear guidelines and expectations, you can stop potential problems with social media in the workplace before they start. Involving your team will create buy-in and help to ensure a policy that protects the interests of all involved.