We recently attended Dallas Digital Summit 2013 in the boxy but cool Irving Convention Center. Despite terribly icy roads, a good mix of agency, corporate marketing people, startup specialists and freelancers were on hand for this first-timer in our home town. Follow our Twitter feed @signalmind and the event tag #DDSum13 for updates posted Dec. 10-11 during the show.
We were looking for discussions on how mobility will affect digital marketing strategies for the next couple years. Indeed, mobile delivery was touched on in many of the talks, albeit a distant third to social and search marketing. Particularly interesting was Wednesday morning's "Next-Gen Mobile Apps" in which the next generation of "apps" was clearly demonstrated to be anything but apps -- the next generation of apps is simply the mobile web.
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When we looked into developing the SignalMind Loyalty Program module, the first gut reaction was to go with the common approach of digitizing the offline version of punchcard-based, "buy 10 get one free"-type solution. However, after looking deeper into it and interviewing a few business owners as well as resellers, we've decided to take a different route. And here is why.
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