Earlier this summer Google has announced a few changes in ranking of smartphone search results, possibly penalizing sites that are not following the new recommendations. One of the most common ones is "Faulty Redirects". A "faulty redirect" is when a user is redirected to an irrelevant page on the mobile site. For instance, when a smartphone user arrives at a specific secondary desktop page - "about us" page or "products" page - as a result of Google search or direct entry, and is redirected to the home page of the mobile site.
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Your business can reap the benefits of social media in the workplace, which include ease of communication, collaboration, and customer engagement. One way to decide whether there is a place for social media in the workplace is to understand the differences between the major networks, then consider how social media and employees might benefit your business. After you understand what might work, you can develop an effective social media employee policy.
With clear guidelines and expectations, you can stop potential problems with social media in the workplace before they start. Involving your team will create buy-in and help to ensure a policy that protects the interests of all involved.
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Guerrilla marketing ideas just start flowing once you get in the headspace – each idea blossoms into another, and many of them can work in harmony. That is why we have decided to do another post about guerrilla marketing strategies and tactics. Our previous post, 3 Guerrilla Marketing Tactics That Work in 2013, shared some ideas to generate buzz and get people talking about you without traditional advertising. We cannot stop coming up with ideas, so here are three more:
4. Do Something Ridiculous to Get Media Attention
Publicity stunts are one of the oldest guerrilla marketing tactics in the book, but they still work. Celebrities know that there is no such thing as bad publicity, which is why publicity stunts are one of the gold standards. The thing to keep in mind with publicity stunts is that the buzz may or may not be positive, so prepare yourself for any response. Before you put your plan into action, be sure that you do not mind being known as “the person that did______” for the next decade or so. Here are some guerrilla marketing ideas that involve publicity stunts:
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