Are you looking for new ideas on how to hire good employees? Are you are getting tired of canned responses to your job postings, or coming to the realization that your hiring techniques are not effective anymore? If so, then it is time to rethink your processes and try some new ways of drawing in qualified candidates.
Rethink the Job Posting
When job postings offer a dry job description, you get dry responses. It can mean sorting through hundreds of dull cover letters and resumes, filled with colloquialisms and tired old catchphrases. Is that actually how to hire the right person? Absolutely not!
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Guerrilla marketing strategies are those that are outside the box, creative, and difficult to define. With this type of marketing, the focus is on creating buzz and visibility. Guerrilla marketing tactics are often funny, sometimes shocking, and attention grabbing. When you look at successful guerrilla marketing examples, you see extensive use of humor, lots of visuals, plays on “humanisms” and pop culture references.
The idea is to play on human responses and emotions rather than present a sale, product release, or pitch. While guerrilla marketing is a little risky, it tends to be less expensive than traditional advertising, and also far more rewarding.
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