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How Mobile Has Changed the Way We Capture Moments (infographic)

capturing moments on mobileHere is something fun for you all : )

Let's step away from talking about how mobile is influencing the way business is done, and mention the changes to our personal life - specifically, how mobile is changing the way we capture life moments.

Did you know that today we snap as many photographs every two minutes as humanity as a whole did in the 1800s?

Or, for instance, these things would seldom be photographed before smart phones became mainstream:

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A Quick Guide to Facebook News Feed Advertising

In your Facebook news feed you've probably seen posts marked as "sponsored " or with a tag "suggested post". These posts are the recent kind of Facebook ads that became available in the news feed last year.

Facebook sponsored stories

Image credit: entrepreneur.com

Whereas a typical post by a Facebook business page is visible only to people who liked that page, these "in-feed" ads are displayed to both the people who liked the page, and to their friends.

What's so cool about the in-feed ads is that, unlike traditional ads, they visually appear less like an ad and more like an organically shared piece of content. Since many of us have learned to tune out ads, these in-feed ads are more likely to grab our attention and may be a great way for a businesses to increase awareness and engagement.

What's so uncool about in-feed ads is that, if done incorrectly (aka - irrelevant to the user) they are perceived as spam. Aside from the fact that spam creates a negative impression of your brand, irrelevant ads can also harm your campaign rankings. Since, unlike TV viewers, Facebook users are able to get proactive, irrelevant in-feed ads will  get reported as spam (which drives the ad's news feed impressions down to the bottom).
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Networking Etiquette: How to Be a Good Networker

Networking tipsAs people become increasingly wrapped up in social media, networking is in danger of becoming a lost art. Networking is still the most reliable way to get promoted, land lucrative contracts, and find choice jobs.

Everybody should know how to be a good networker, both online and off-line. Network relationships are most powerful when based on real-world connections, and social media can help by keeping these connections alive. Read on to learn how to blend classic techniques with modern social media.
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