Leading mobile SMS provider to include piJnz mobile CMS to allow customers to rapidly create and deploy attractive and highly functional mobile-friendly sites coordinated with mobile text campaigns.
February 20, 2012 - New York, NY and DALLAS, TX: LimeCellular, LLC, one of the world's leading providers of mobile SMS and text marketing services, today announced an agreement with Dallas-based The piJnz Group, Inc to resell its piJnz℠ Mobile CMS platform as an automated mobile site builder within its mobile marketing packages for customers.
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Mobile giveaways or contests are an effective way to grow your subscriber list (for email or mobile marketing), and to increase your brand recognition.
The main thing to consider is the legal compliance, as certain states or areas have specific rules about contests and sweepstakes, and certain areas simply don't allow them. So you want to make sure that you participants know when they are not eligible. (You want to contact your attorney regarding the details).
We've put together a quick 4 minute video on how to set up a mobile contest or a giveaway page on piJnz:
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A lot has been written lately about the best practices for QR code campaigns. Without stating the obvious too much, we'd like to mention a couple of pointers and tips:
1. Make it practical - from the mobile user's stand-point.
Scanning a QR code is an effort, and your mobile visitor is busy and easily distracted. Why should they scan?
This is why displaying a clear benefit your mobile visitor would get by scanning is absolutely essential. Clear call-to-actions like "Scan this code to join our club!" or "Scan and get 20% off your next visit!" improve the odds of grabbing your mobile visitors' attention and prompting them to take the next step.
Here is how Central Market (HEB) does it:
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