As a freelancer, most likely you've had the experience of working with a client who won't stop asking for changes. While some revisions are inevitable, too many revisions can be costly to you as they use up your time, delay the project completion (and the final payment), and can be detrimental to the quality of the final product.
Let's face it - situations where the client approves your first design take as is are rare. With most projects a client will request changes. In many cases change requests are productive and valid. The client trusts your abilities and best intentions. However, the client might have come up with other ideas since the initial discussion, or had not communicated certain requirements well enough. Or, since design is subjective, the client's preferences are simply different from yours. These types of revisions should be anticipated.
The trouble starts when revisions happen for the wrong reasons: either the client lost faith in you, or you are stuck with a micromanaging unreasonable client.
1. It is all about trust
Trust is a critical factor in sales, and it is equally as important for the success of the project. When trust fades away, working together becomes difficult.
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