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Integrating Online and Offline Marketing

Image credit: www.phoenixpearse.com Now that nearly everybody has a smart phone, it’s more urgent than ever to be conscientious about integrating online and offline marketing. Cyberspace and the real world converge in the hands of your customers, so if you want to succeed and build your brand, you need to understand how to target your customers and create a cohesive message that spans the virtual world and the real world.

Two approaches in particular benefit from integrating online and offline marketing: relationship marketing and event marketing. Standard promotions also benefit from using them together to build your brand.
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